Approach

Scaling technology businesses.

It takes more than capital to grow a software company. We've been on both sides of the table — and we use that experience, our talent network and a hands-on approach to actively help the businesses we invest in.

We help technology businesses fulfil their world-beating aspirations through two stages over a 12–24 month period. Nothing great is built overnight.

Tern at work
How do we add value?

A hands-on approach.

Our Principal, Tom Llewellyn-Lloyd, explains our hands-on approach in working with the management teams of our portfolio companies, in particular our focus on defining and streamlining systems and processes.

01 / 3–6 MONTHS

Foundation building.

Laying the groundwork.

01

Strategy

We work with management to refine the current strategy across three key areas — what products to sell, how to make them best-in-class and what customers to target.

02

Measurement

We don't believe in measuring everything or creating endless reports. We help the business focus on a handful of key financial and operational metrics, with the right systems and as much automation as possible.

03

Talent

Square peg, round role is not a recipe for success. We use our vast talent network to place the right people in the right roles — or promote hungry internal candidates into challenging roles.

02 / 12–18 MONTHS

Accelerating growth.

How to achieve terminal velocity and create a market leader.

01

Insight

We use our experience running businesses to drive operational excellence and share best-practice insights across the business — and connect you to our community of CEOs who've done it before.

02

Sales effectiveness

We help develop a world-class B2B sales effectiveness and marketing programme to drive revenue growth. We've successfully done this before for our other software companies.

03

Bolt-ons

We provide the capital and M&A capability to add bolt-on acquisitions and accelerate growth.

Tern understands B2B focused SaaS businesses. They have a strong understanding of our market, our customers' requirements and the value proposition underpinning our subscription-based pricing model. They have been a useful sounding board to the team, which has helped us double our business in less than three years.

Toby Gordon, CEO — MetaBroadcast

Tern played a pivotal role in the internationalisation of the business. They were open, pragmatic and brought a wealth of knowledge of key geographies and always with a focus on fast and cost-effective market entry.

Bhavesh Parmar, CEO — Telsis

Tern brought in best practices to help build an MVP at record speed.

Graham Moore, Product Director — Telency

Think we could be a good fit for your business?

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