How do you scale a technology business?

It takes more than capital to successfully grow a software company. We know because we’ve been on both sides of the table. We are using our experience, know-how, vast talent network and hands-on approach to actively help businesses we invest in.

We help technology businesses fulfil their world-beating aspirations through two steps over a 12-24 month period. Nothing great is built overnight.

How do we add value?

Our Principal, Tom Llewellyn-Lloyd, explains our hands-on approach in working with the management teams of our portfolio companies, in particular our focus on defining and streamlining systems and processes.


Foundation building... laying the groundwork


We will work with management and use our insight to help refine the current strategy in three key areas – what products to sell, how to make them best-in-class and what customers to target.


We don’t believe in measuring everything or creating endless reports. We help the business focus on measuring a handful of key financial/operational metrics and ensure that the right systems/tools are in place — with as much automation as possible.


Square peg, round role is not a recipe for success. We’ll use our vast talent network to help identify and place the right people in the right roles — or promote “hungry” internal candidates to challenging roles.


Accelerating growth... how to achieve terminal velocity to create a market leader


We’ll use our experience running businesses to drive operational excellence and share best-practice insights across all parts of the business. We’ll also help you tap into our community of experienced CEOs who’ve done it before.

Sales effectiveness

We will help you develop a world-class B2B sales effectiveness and marketing programme to drive revenue growth. We’ve successfully done this before for our other software companies.


We’ll provide the capital to add bolt-on acquisitions to accelerate growth.

“Tern understands B2B focused SaaS businesses. They have a strong understanding of our market, our customer's requirements and the value proposition underpinning our subscription based pricing model. They have been a useful sounding board to the team, which has helped us double our business in less than three years.”

Toby Gordon, CEO MetaBroadcast

“Tern played a pivotal role in the internationalisation of the business. They were open, pragmatic and brought a wealth of knowledge of key geographies and always with a focus in fast and cost-effective market entry. "

Bhavesh Parmar, CEO Telsis

“We had a very complex business and Tern helped significantly improve our proposition to customers.“

Simon Croft, VP Sales & Strategy Dragons

“Tern brought in best practices to help build a MVP at record speed.“

Graham Moore, Product Director Telency