Dragons of Walton Street (“Dragons”) is an established international British brand and a market leader in high quality, bespoke interior design for exquisite children’s rooms. Dragons has designed and hand-painted children’s furniture for over 30 years suppling to customers in 72 countries including Royal Families and international celebrities. Dragons is the only company to hold licenses to hand-paint Beatrix Potter, Flower Fairies and Paddington Bear on children’s furniture.
Acquired in 2011.
WHAT WE DID
We completed the acquisition through a management buy-out (MBO) in less than three weeks from our initial meeting with management and the existing shareholders. We invested in revamping Dragons’ eCommerce platform and overhauling the existing IT infrastructure (project management, CRM accounting and lead generation) to help the business scale much more efficiently. We also helped the business to standardise products, optimise prices across different markets and customer segments, implement rigorous sales processes, drive higher margin interior design services and grow its international footprint.